Established 30+ years ago, MSI was in need of a brand renovation.
Inspired by MSI's “eagle eye” approach to property management, the eagle conveys strong traditional values of their organization. The new color palette does homage to the original logo while breathing modernity into the brand.
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MSI had was using an antiquated website platform and content was outdated. A completely new website was in order.

Printed Collateral: Brochure, single sheet

Printed Collateral: Calendar for Jimerson Housing, a property managed by MSI.

Digital Collateral: Holiday message for direct email and social media

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